Latest News from AdwayCreative. A Leading Digital Marketing Agency with a Global Reach.

A course can provide knowledge and terminology, but professional work begins with practice, diagnosis, and responsibility for real budgets.

Our new article examines the gap between earning a certificate and making reliable marketing decisions.

Read the complete article

Курсът може да даде знания и терминология, но професионалната работа започва с практиката, диагностиката и отговорността за реални бюджети.

В новата статия разглеждаме какво липсва между сертификата и способността да вземате надеждни маркетингови решения.

Прочетете цялата статия

Our new practical guide explains how to evaluate a digital partner beyond promises and presentations.

Learn how to verify account access, ownership of business assets, performance measurement, reporting, and project handover conditions.

Read the complete guide

Новото ни практическо ръководство показва как да оцените дигитален партньор отвъд обещанията и презентациите.

Ще видите как да проверите достъпите, собствеността върху бизнес активите, измерването на резултатите, отчетността и условията за предаване на проекта.

Прочетете цялото ръководство

Our latest article breaks down a common Google Ads problem: the campaign brings traffic, but the business still does not receive enough real inquiries.

The diagnosis goes beyond clicks and CTR. We look at search intent, landing page clarity, offer strength, forms, phone flow, chat, conversion tracking, lead quality and follow-up.

👉 Read the article: Google Ads no leads

Новата статия в блога разглежда един от най-честите проблеми при платената реклама: Google Ads води трафик, но бизнесът не получава достатъчно запитвания.

В нея показваме къде най-често се губят клиентите: search intent, landing page, оферта, форма, телефон, чат, conversion tracking, качество на лийдовете и follow-up процес.

👉 Прочетете статията: Google Ads няма запитвания

The problem wasn't just the campaigns. There was a lack of clarity, control and peace of mind around the advertising budget. That's why we started from the basics: site, offer, tracking and Google Ads structure. Vasilevi Clean: 90+ Google Ads Inquiries | Case Study

We are thrilled to announce that Iliya Avramov, founder of AdwayCreative, has been officially recognized as the "CEO of the Year Bulgaria 2026" by the prestigious Global Business Review Magazine.

This international accolade celebrates outstanding leadership, innovation, and a proven track record of driving significant growth in the digital marketing sector. Under Mr. Avramov’s strategic vision, AdwayCreative has evolved into a premier agency, delivering high-impact Google Ads management and web development solutions for over a decade.

"This award is a testament to our team’s dedication and the trust our partners place in us. We remain committed to pushing the boundaries of performance marketing and delivering measurable success for our clients," shared Mr. Avramov.

See the full list of 2026 award winners here: https://grbizm.com/award-winners-2026/

We’ve analyzed why some campaigns fail while others generate leads for as low as 0.24 BGN (like our recent case with Rosela AD). The secret? 80% of the work happens before you click "Launch."

In our latest article, we share the exact 7-Step Pre-Launch Checklist we use at AdwayCreative to guarantee lower CPC and higher conversions.

✅ From technical tracking to negative keyword filtering—see what you might be missing.

#GoogleAds #DigitalMarketing #PPC #MarketingStrategy #AdwayCreative

Generative Engine Optimization (GEO) is the fundamental shift in positioning your business for the future of search. Users are no longer scanning lists of links; they are asking AI assistants for one specific, synthesized answer

👉  https://www.adwaycreative.bg/generative-engine-optimization-geo-how-to-position-your-business-in-the-era-of-ai/ This article explains why GEO is critical for European businesses to remain visible when AI engines like Google AI Overviews, ChatGPT, and Perplexity cite and recommend brands directly

Discover the core strategies for success, including structuring content for AI consumption using schema data, building thematic authority, and practical steps to get started, such as conducting a content audit and nailing your Google Business Profile

CASES: See how Park&Fly Sofia secured AI recommendations and how ROSELA AD a B2B cucumber producer built the trust signals (E-E-A-T) necessary for citation

While traditional SEO gets you in the library, GEO gets your book quoted—it ensures your brand is the trusted source the AI uses

Don't miss this essential guide to future-proofing your business!

The article, “Why Aren’t Your Google Ads Generating Conversions? 6 Reasons and Solutions”, highlights the six most frequent culprits behind underperforming campaigns, divided into two categories: issues within the Google Ads account itself and external factors such as landing pages, offers, and sales processes.

Key insights include:

• Account structure matters – Poorly organized campaigns waste budget and confuse Google’s algorithms.
• Conversion tracking errors – Incorrect data misleads smart bidding strategies.
• Keyword strategy pitfalls – Overuse of Broad Match without negatives drains ad spend.
• Landing page experience – Slow, inconsistent, or untrustworthy pages repel users.
• Weak offers – Competing on price alone is not enough; value and trust elements drive conversions.
• Broken sales processes – Even strong campaigns fail if leads aren’t followed up quickly and effectively.

Backed by over 17 years of campaign management experience, AdwayCreative provides practical solutions and case studies, including a restructuring that boosted conversions by 120% while cutting CPA by 45%.

“Clicks without conversions are wasted opportunities. With the right structure, data, and customer journey, Google Ads can become one of the most profitable channels for any business,” said Iliya Avramov, CEO and Founder of AdwayCreative.

The full article is available onAdwayCreative’s website. Businesses can also request a free audit to uncover hidden inefficiencies and unlock higher ROI from their Google Ads campaigns.

Discover the secrets behind truly effective Google Ads campaigns in our latest deep dive video!

This isn’t just another overview—learn why Google Ads remains essential for business growth, and see how proper management can transform your results.

In this video, you’ll find:

• What makes Google Ads so powerful for reaching customers right when they’re searching for your services.
• Real reasons why many businesses lose money on Google Ads—and how to avoid these costly mistakes.
• How expert-driven strategies deliver ROI, boost conversions, and lead to explosive growth—shown through real client success stories (like achieving 100,000+ new users and 888% increases in customers).
• The difference professional management makes: not just running ads, but optimizing daily and turning your spend into a true investment.

Ready to take your advertising to the next level?
Watch the video now and see how Google Ads, done right, can drive real business results!