Latest News from AdwayCreative. A Leading Digital Marketing Agency with a Global Reach.

We are thrilled to announce that Iliya Avramov, founder of AdwayCreative, has been officially recognized as the "CEO of the Year Bulgaria 2026" by the prestigious Global Business Review Magazine.

This international accolade celebrates outstanding leadership, innovation, and a proven track record of driving significant growth in the digital marketing sector. Under Mr. Avramov’s strategic vision, AdwayCreative has evolved into a premier agency, delivering high-impact Google Ads management and web development solutions for over a decade.

"This award is a testament to our team’s dedication and the trust our partners place in us. We remain committed to pushing the boundaries of performance marketing and delivering measurable success for our clients," shared Mr. Avramov.

See the full list of 2026 award winners here: https://grbizm.com/award-winners-2026/

We’ve analyzed why some campaigns fail while others generate leads for as low as 0.24 BGN (like our recent case with Rosela AD). The secret? 80% of the work happens before you click "Launch."

In our latest article, we share the exact 7-Step Pre-Launch Checklist we use at AdwayCreative to guarantee lower CPC and higher conversions.

✅ From technical tracking to negative keyword filtering—see what you might be missing.

#GoogleAds #DigitalMarketing #PPC #MarketingStrategy #AdwayCreative

Generative Engine Optimization (GEO) is the fundamental shift in positioning your business for the future of search. Users are no longer scanning lists of links; they are asking AI assistants for one specific, synthesized answer

👉  https://www.adwaycreative.bg/generative-engine-optimization-geo-how-to-position-your-business-in-the-era-of-ai/ This article explains why GEO is critical for European businesses to remain visible when AI engines like Google AI Overviews, ChatGPT, and Perplexity cite and recommend brands directly

Discover the core strategies for success, including structuring content for AI consumption using schema data, building thematic authority, and practical steps to get started, such as conducting a content audit and nailing your Google Business Profile

CASES: See how Park&Fly Sofia secured AI recommendations and how ROSELA AD a B2B cucumber producer built the trust signals (E-E-A-T) necessary for citation

While traditional SEO gets you in the library, GEO gets your book quoted—it ensures your brand is the trusted source the AI uses

Don't miss this essential guide to future-proofing your business!

The article, “Why Aren’t Your Google Ads Generating Conversions? 6 Reasons and Solutions”, highlights the six most frequent culprits behind underperforming campaigns, divided into two categories: issues within the Google Ads account itself and external factors such as landing pages, offers, and sales processes.

Key insights include:

• Account structure matters – Poorly organized campaigns waste budget and confuse Google’s algorithms.
• Conversion tracking errors – Incorrect data misleads smart bidding strategies.
• Keyword strategy pitfalls – Overuse of Broad Match without negatives drains ad spend.
• Landing page experience – Slow, inconsistent, or untrustworthy pages repel users.
• Weak offers – Competing on price alone is not enough; value and trust elements drive conversions.
• Broken sales processes – Even strong campaigns fail if leads aren’t followed up quickly and effectively.

Backed by over 17 years of campaign management experience, AdwayCreative provides practical solutions and case studies, including a restructuring that boosted conversions by 120% while cutting CPA by 45%.

“Clicks without conversions are wasted opportunities. With the right structure, data, and customer journey, Google Ads can become one of the most profitable channels for any business,” said Iliya Avramov, CEO and Founder of AdwayCreative.

The full article is available onAdwayCreative’s website. Businesses can also request a free audit to uncover hidden inefficiencies and unlock higher ROI from their Google Ads campaigns.

Discover the secrets behind truly effective Google Ads campaigns in our latest deep dive video!

This isn’t just another overview—learn why Google Ads remains essential for business growth, and see how proper management can transform your results.

In this video, you’ll find:

• What makes Google Ads so powerful for reaching customers right when they’re searching for your services.
• Real reasons why many businesses lose money on Google Ads—and how to avoid these costly mistakes.
• How expert-driven strategies deliver ROI, boost conversions, and lead to explosive growth—shown through real client success stories (like achieving 100,000+ new users and 888% increases in customers).
• The difference professional management makes: not just running ads, but optimizing daily and turning your spend into a true investment.

Ready to take your advertising to the next level?
Watch the video now and see how Google Ads, done right, can drive real business results!

Discover expert PPC strategies, success stories, and proven campaign frameworks to get more leads and massive growth—without blowing your budget.
👇 Read our new article for tips, case studies, and what really works for Google Ads in 2025!
https://www.adwaycreative.bg/google-ads-services-ppc-management/

Rosela AD, Bulgaria’s leading cucumber producer since 1992, transformed from zero online presence to digital market leader in just 6 months. Through proven digital marketing strategies, they generated 5,830 Google Ads conversions at 0.24 BGN per lead while achieving 1,808% growth in new website users. The comprehensive campaign delivered 5,500+ new users, 4,200 qualified paid visitors, and 71% cost reduction compared to industry benchmarks. 

https://www.adwaycreative.bg/google-ads-case-study-performance-rosela-ad-5830-leads/

Our latest article breaks down the new Google update that lets you display member benefits directly in organic search results. Learn how to implement this free feature to boost visibility and get a critical head start on your competition. 

What you’ll learn:

• The significance of Google’s June 10, 2025 update for businesses.
• Key structured data tactics to make your loyalty offerings stand out.
• Best practices for implementation to maximize your competitive edge.

Key Takeaways:

• Visibility: Display loyalty perks like member pricing and reward points directly on search results.
• Competitive Advantage: How early adoption can secure a long-term position in the market.
• Technical Setup: Step-by-step guidance on implementing structured data effectively.
• Integration: Tips for combining organic and paid strategies for improved engagement.

Learn how to show member benefits in search and gain a competitive edge.
👉 Read the Guide

Google has rolled out a game-changing update for e-commerce, offering a free and powerful way to make your products stand out directly in search results. Are you prepared to take advantage of it?

Our new, in-depth article explains everything you need to know about displaying your loyalty program benefits—like member pricing and reward points—in Google Search.

Inside, you'll discover:

• A clear breakdown of the new update and its impact on SEO.
• Step-by-step instructions on how to implement the required structured data.
• Strategies to integrate this feature with Google Ads for maximum results.
• Why acting now will give you a significant first-mover advantage.

This isn't just another update; it's a strategic opportunity to increase your visibility, boost your click-through rates, and attract highly qualified customers.

Are you tired of running Google Ads with little to no results? Join us in this enlightening episode where we dive deep into two powerful research tools - MaxDiff and Conjoint Analysis—that promise to remove the guesswork from your advertising strategy.

In this podcast episode, you'll learn how to systematically enhance your Google Ads performance and truly connect with your target audience.

Key Takeaways:

✅Understand the importance of MaxDiff analysis in pinpointing what features and benefits resonate with your customers.

✅Discover how Conjoint Analysis can help you assess trade-offs and optimize pricing strategies.

✅Explore a real-world case study of a dog training app that improved its ad engagement by utilizing these research techniques effectively.

✅Follow five actionable steps to apply these insights to your Google Ads campaigns, moving from uncertainty to data-driven success.

Google Ads has never been more powerful—or more complex

In our latest article, we explore how the 2025 Google Ads ecosystem—with its AI‑driven Smart Bidding, new Demand Gen campaigns, and Performance Max enhancements—puts DIY advertisers at a serious disadvantage. Learn why professional management can:

• Unlock advanced AI‑driven automation for better conversion rates
• Properly deploy Demand Gen and carousel placements across Discover and Gmail
• Leverage the latest Performance Max updates (negative keywords, high‑value mode, asset reporting)
• Save you hours of trial‑and‑error so you can focus on growing your business
  
  👉 Ready to supercharge your campaigns and stop wasting budget? Read the full article and schedule your consultation today: https://adwaycreative.bg/why-choose-a-google-ads-management-marketing-advertising-agency/

Our website receives major accessibility feature updates which enhance digital accessibility for all users.

Our dedication to digital accessibility prompted us to establish complete customization tools which enable visitors to personalize their browsing experience according to their requirements.

New Accessibility Features Include:

• Text Customization • Users can adjust text size for better reading and modify line spacing to improve comprehension and select text alignment preferences and switch to a more readable font family.
  
• Visual Enhancements • Reading mask for easier text focus • Image visibility controls • Animation pause functionality • Link highlighting for better navigation • Focus outline options
  
• Display Adjustments • Color contrast modifications • Greyscale mode • Enhanced contrast settings
  

The accessibility icon on our website allows users to access these customization options. Users can make all changes immediately and personalize them to their desired preferences.

Our Commitment AdwayCreative strives to provide digital marketing accessibility for every individual. Our organization continues its dedication to building an accessible online platform through which visitors can easily access our services and information.