The article, “Why Aren’t Your Google Ads Generating Conversions? 6 Reasons and Solutions”, highlights the six most frequent culprits behind underperforming campaigns, divided into two categories: issues within the Google Ads account itself and external factors such as landing pages, offers, and sales processes.

Key insights include:

• Account structure matters – Poorly organized campaigns waste budget and confuse Google’s algorithms.
• Conversion tracking errors – Incorrect data misleads smart bidding strategies.
• Keyword strategy pitfalls – Overuse of Broad Match without negatives drains ad spend.
• Landing page experience – Slow, inconsistent, or untrustworthy pages repel users.
• Weak offers – Competing on price alone is not enough; value and trust elements drive conversions.
• Broken sales processes – Even strong campaigns fail if leads aren’t followed up quickly and effectively.

Backed by over 17 years of campaign management experience, AdwayCreative provides practical solutions and case studies, including a restructuring that boosted conversions by 120% while cutting CPA by 45%.

“Clicks without conversions are wasted opportunities. With the right structure, data, and customer journey, Google Ads can become one of the most profitable channels for any business,” said Iliya Avramov, CEO and Founder of AdwayCreative.

The full article is available onAdwayCreative’s website. Businesses can also request a free audit to uncover hidden inefficiencies and unlock higher ROI from their Google Ads campaigns.