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Jun 20, 2026
✍️ New on the blog

ROAS in Google Ads: when it helps and when it misleads

ROAS in Google Ads is useful for direct online sales, but it is not a universal metric. For services, B2B and lead generation, CPA, CPL and lead quality often matter more.

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ROAS in Google Ads: when it helps and when it misleads
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